Mailing List Sending FAQ

This FAQ specifically tries to answer questions about sending a whole lotta mail, to a whole lotta people, through Dada Mail.

What's, ``a whole lotta mail to a whole latta people?'' Depends on your server setup - if you're on a shared hosting setup, a lot of people could be 500. If you have a dedicated server, it could be over 25,000. Regardless, we're going to be talking about sending out messages to your entire list, instead of just simply how Dada Mail sends a single email message.

This FAQ goes through quite a bit of detail on how to use the batch settings and auto pickup features in Dada Mail.

We'll also go over how different, separate mailouts interact with each other and what gets sent when.


We'll be throwing a few words around that you may not be familiar with, so here's a list:

Summary (What to do, without the, ``Why'')

These changes should be done in your list control panel, Under, Manage List - Sending List Options

Thankfuly out of the box, these are the default settings of Dada Mail.

One last step:

If you do all these steps, you will be on your way to trouble-free mailing list sending.

Sending Messages in Batches

What's ``Batch Sending''

Batch Sending is used primarily to slow down a mailing and space out message sending over a longer period of time. It has basically two parts to it:

During a Mass Mailing, Dada Mail will send a specific amount of messages out, wait a specific amount of time and then send another, ``batch'' of messages.

Batch sending does not work by sending a specific amount of messages during a specific amount of time. Close to that, but not that.

Batch setting is configured in the list's control panel: Log into your list and go to: Manage List - Sending Options. You should see the settings to change. Pretty simple.

If you'd like to set a default for all new lists, you may in the variable, %LIST_SETUP_DEFAULTS. The key/values are:

Pretty straight-forward. For more information on the %LIST_SETUP_DEFAULTS variable, see:

Should I send my mailing in batches? What are the benefits?

Yes. Yes you should.

One benefit of batch sending is that you'll receive a message in your Dada Mail usage logs when a batch is completed, with some verbose information on the status of your list mailing.

It sort of looks like this (broken up into a few lines:

 [Fri Oct 13 00:44:41 2006]     listshortname       Batch Successfully Completed
 Subject:Davka Message, Start Time: Mailing Started: 10/13/2006 00:44:11
 process_has_stalled: 0 should_be_restarted: 0 first_access: 1160721851
 percent_done: 0 is_batch_locked: 1 last_access: 1160721881 id: 
 <> total_sending_out_num: 1014 type: list   
 total_sent_out: 4


Historical Note - Version 2.10.10 and below:

In older versions of Dada Mail, batches were numbered, so the logs would say, ``Batch #1 Completed'', etc. This is no longer the case, since mailings may stop mid-batch. As explained, this is OK behavior now. Mailings may also re-start mid-batch. This makes numbering batching slightly useless.

Why would I want to throttle down the speed of a mailing by using batching?

Good question! If you think about it, why wouldn't you want to send as many messages as fast as possible?

Sounds like a good idea, but consider these extremely important points:

Why are the batch settings so limited?

They're not.

Currently, without hacking about, you can send 1 to 180 messages and then wait 1 to 180 seconds. Sounds like not a lot of wiggle room, but it should be plenty -

Consider that one message, every 180 seconds (the slowest setting you can have) is 30 messages an hour. That's slooooow.

Sending 180 messages, every second (the fastest setting you can have) is a rate of 10800 messages a minute - 648,000 messages an hour. If your mail server can even support that, hats off - unless it's specifically tuned to send copius amounts of mail, there's no way you'll be able to get up to that speed.


The fastest you're going to get, in pretty good conditions is 25,000 messages an hour(?) (untested, thus the question mark)

Hope I helped to dispell that myth.

Auto Pickup Options

The, Auto-Pickup Dropped List Message Mailings is going to be your best friend.

Basically, this feature, once enabled will make sure the process of sending out a mailing will succeed to completion.

You can configure the feature in the list control panel. Log into your list and under Manage List - Sending Options, you should see the settings to change.

Why do you need to use the Auto Pickup feature?

Sounds like this feature is something bolted on, to fix a larger, underlying bug in Dada Mail. Hre's the skinny:

Unlike traditional Mailing List Managers (Mailman, Majordomo, EZelm), Dada Mail does not run as a daemon - (and this is simplifying things) which is a program that is always running, just waiting to do something.

Daemons usually aren't allowed to run in shared server environments, so that's why Dada Mail isn't one. Shared server environments also usually have a set limit on the amount of memory a program process can consume, how large the process itself can be, how many files it can have open and most importantly for us, how long a process can run for.

So, that's the kind of environment we're working under. Quite restrictive.

This poses some problems, for this simple fact: Sending out a message to a lot of people takes a lot of time. If you've read the above, you've realized that you want to send your mailing list sendouts in batches. No question.

If your subscriber list is long enough to go over the limitation of how long a process can run for - which is pretty easy, your mailing is going to fail, mid way through somewhere, and this is bad.... if! you do not have a way to reload a list that has stopped at a specific part of your list, automatically. Which is what the auto-pickup feature does. So - no fretting.

Historical Note - Version 2.10.10 and below:

To give you some historical background, there was a time (gather 'round kids) when Dada Mail did not have the auto pickup feature, so the best you could do is try to figure out where your message dropped and manually restart it from a specific point in your list. Frustrating. Clunky. Dumb. (dumb programmer).

Times have changed and now we have the auto-pickup feature.

Should you use it? Yes. Please, yes. It's going to help you make a successful mailing list and it'll allow you to send a mailout slower, which, as we went over in the batch sending FAQ's is actually a good thing.

How do you use the Auto Pickup Options?

You can configure the feature in the list control panel. Log into your list and under Manage List - Sending Options, you should see the settings to change.

You have two settings to which to play with:

What is the Sending Monitor Screen and why is it so important for the Auto Pickup feature?

The Sending Monitor Screen will tell you how far along your mailout has gone.

In the list control panel, when you send out a message, by pressing the big green, Submit Mailing List Message button on the, Send a List Message screen (and friends), the screen will refresh and you'll see another screen, stating your mailing is on its way! and give you another big green button which is labeled, Monitor Your Mailing!.

Press that button.

The screen will refresh again to the Sending Monitor Screen

Keep the Sending Monitor Screen open until your mailing has finished to make sure your mailout goes to completion.

The screen should refresh every few seconds to update the status of your mailing. During a refresh, if Dada Mail sees a mailing has been dropped, it will automatically pick up the lost mailing at the exact spot it was dropped. And that's how the auto-pickup feature works.

If you are not on the Sending Monitor screen, the Auto-Pickup feature will not work.

If you are not on the Sending Monitor screen, the Auto-Pickup feature will not work.

If you are not on the Sending Monitor screen, the Auto-Pickup feature will not work.

During a mailout, is it safe to navigate away from the Sending Monitor screen?

Yes! Absolutely.

The Sending Monitor screen does not control a mailout - it only monitors and reports what's going on. If it finds a mailout has dropped, it will initiate the auto-pickup function and restart your mailing.

But! If a mailing is dropped, it won't be restarted, until you go back to this Sending Monitor Screen, so it is a good idea to keep it open.

But, if you do navigate away by mistake, it's not the end of the world, just navigate back.

How do you get back to the Sending Monitor screen if you navigate away?

Quite easily:

Log into your list via the list control panel. Under Send a List Message, click on, Monitor Your Mailings. This screen will give you a list of the mailouts currently active. Click on the subject of the mailout you'd like to monitor. And you're back.

Is there an alternative to auto-picking up mailouts, rather than the Sending Monitor screen?

Indeed there is,

The, Extension

See the extension. It is run by a cronjob. If this extension is installed and running correctly, you won't have to use the Sending Monitor screen at all. See:

If you do use the, Restart Mailings After Each Batch, this extension isn't really going to work very well, since you're probably going to run it via cron much less than is realistically needed for your mailing to go out in good time.


Another option, is to set the variable, $MONITOR_MAILOUTS_AFTER_EVERY_EXECUTION to, 1.

When set to, 1 after every time Dada Mail is run via the, mail.cgi script, the mailing monitor will be run, exactly like the extension and monitor your mailings. This is somewhat of an imperfect option for you, but could come in handy if you cannot or do not know how to set up a cronjob.

The problem is, you never are guaranteed when Dada Mail is going to be run, so your mailing monitoring will be somewhat lopsided.

This option is currently experimental.

Dada Bridge

If you're using the Dada Bridge plugin, it also has the same functionality as the extension built in (although, no report will ever be printed out). Because of this, you won't be absolutely required to run both, but if you want to run both, stagger the timing of the cronjobs - if you're running Dada Bridge every 5 minutes, run the extension every 6.

I'm a nerd. Any documentation on the Mailout/Auto Pickup API?

Indeed, see:

in Dada Mail itself, see the extension noted above, or the sending_monitor() subroutine in the mail.cgi file.

Multiple Mailouts at the Same Time

Multiple Mailouts can go on at one time.

By default (conservatively) Dada Mail only allows you to have one mailout at one time. You can change this in the file, under the variable, $MAILOUT_AT_ONCE_LIMIT. Past versions (before ver. 3.0, basically) had no specific limit on the amount of mailouts they supported.

This is to allow you to have a good idea on how to easily keep below any server restrictions on how much email you can send in a specified period of time.

For example, if you're allowed to send 500 messages and hour, and you have your batch settings set to send one message every 8 seconds, that's approx. 450 messages you'll be sending each hour. If you're only allowing one mailout to go out at one time, you'll be sending approx. 450 messages each hour - pretty easy.

There's a bit of wiggle room for other emails that may get sent out, like subscription and unsubscription requests.

Any mailouts that have been submitted to Dada Mail that are over the limit set in $MAILOUT_AT_ONCE_LIMIT will be Queued. They'll just wait in line until the number of mailouts is less than the limit.

One exception to this rule is sending out test mass mailings. Test mailings will go through to completion, without having to wait in the queue.

The order at which awaiting mailouts are sent is usually chronological, first in, first out. If you submit a mailout that's submitted at 10:00am and submit another mailout at 11:00am, the mailout you submitted at 10:00 am will be sent out first.

There is one way to change this queue and that's by pausing a mailout.

Pausing a mailout will basically move that mailout to the bottom of the queue and it won't ever be reloaded to be sent until after its manually unpaused.

If you do unpause a mailout, it will jump back in line where it once was. For example, if you have three mailouts, one that is submitted at 10:00am and one at 11:00am and another at 12:00pm and you decide to pause the 10:00am one, it will stop sending out and the mailout submitted at 11:00am will start. The 10:00am mailout will be at the bottom of the queue.

If you then unpassed the 10:00am one, it will jump back where it once was, but since the 11:00am mailout is going, it won't restart until either the 11:00 am mailout has unexpectantly stopped, or the 11:00am mailout has finished.

Stale Mailouts

Mailouts can become stale, meaning, they've been inactive in mail sending for a specific period of time and won't automatically restart. This is to stop mailings that, for whatever reason, aren't active not become all of a sudden, active and start sending out a message that may be a little bit old in the news department.

By default, mailouts that haven't sent anything in a day are considered stale. You may change this time in the variable, $MAILOUT_STALE_AFTER, which expresses this time in seconds.

Reference: Various Hosting Companies and Email Sending Quotas

If you can help in fleshing this list out, it would be really helpful to me - contact us via the boards: or the mailing list: and let us know!


According to


Why do my email messages keep getting returned?


If your emails keep getting returned with the message ``Unrouteable Domain'', then you have exceeded your hourly limit for outbound mail.

There is a default limit on all accounts of 50 messages sent per hour. This is a policy to help control spam on the internet and does not apply to your inbound email. You can receive as many emails as will fit in the accounts quota.

If you have a legitemate need for more email capacity on your account please let us know with a detailed explaination of why and we will gladly accomodate your needs.

Take note of that last response - it looks like they basically want you to let them know what you're doing. That's pretty responsible of them.

Also take note of this FAQ:

Which states that you won't want to use SMTP sending on Bluehost.

Some notes from a BlueHost User:

Where does that leave you? Two options, I think:


Currently, there is no limit to outbound email sending, within reason. Contact them directly if you have any q's.


According to

DreamHost enforces outbound mail quotas. While trying to send mail, if you receive an error message which mentions ``Quota Exceeded,'' you have surpassed your mail sending quota. If you hit this quota 2 or more times, your sending ability will be disabled until you contact support. In your support request, please include your email username and email address.

The outbound quota is 100 recipients / hour.

Please note this is NOT 100 emails per hour. A single email to 100 people in the CC/BCC fields would consume your entire quota.

For this host, you would definetely want to set batching, at a rate of 1 email, every 37 seconds or so. This limit is pretty strict.

Debugging a Failed Mailing List Sendout


Set up the various logs available in Dada Mail. We'll be going through the various logs specific for list sending.